PRINCIPLES OF ADVERTISING
For my advertising project, I have re-branded E.L.F. Cosmetics by introducing a new collection of men's skincare and launched "Men Cares Too" campaign with a deeper message about promoting men's emotional wellness. After SWOT analysis, market and industry research, and market segmentation, I have developed campaign strategies, including: PR event, social media ads, commercial ad, and media flowchart.
In this class, I practiced writing PR pitches, photo shot list, FAM tour, and press kits for journalists, media, and social media influencers. I learned and familiarized myself with using Cision to create a relevant contact list.
Through this course, I learned about SEO, Google Analytics, and how to use different social media platforms for increasing impressions and conversion rate. I also earned my Google Ads Search Certification.