I'm a 3rd year student at Chapman University majoring in Public Relations & Advertising, with a double minor in Entrepreneurship and Leadership Studies. Through my previous internships and courses at Chapman University, and I've gained a lot of hands-on experience in marketing, public relations, and advertising. Outside of school and career, I have exercised my communication, time-management, and cooperation skills through holding multiple leadership positions.
I am a curious, open-minded, and a creative person. Having lived in four different countries — South Korea, China, United States, and Czech Republic, and attending an international school for 4 years, I've been exposed to various cultures at a young age, enabling me to appreciate differences and be a more inquisitive person. I also like to express myself through my creative outlets, including journaling and music.
I am looking for opportunities to expand my experience in marketing, and hoping to work globally in the future!
Previous Work Experience
January 2020 - Present
Marketing + Events Intern
McDerMott + Bull
I work directly under the marketing manager to assist the team with projects such as digital ad campaigns, analyzing email campaigns using MailChimp, updating the website using WordPress, and more. I help produce and plan some of their events by research venues, designing marketing collaterals, taking photos and editing them using Adobe Lightroom and Photoshop, and more.
August 2019 - Present
Front Office Assistant,
Chapman Dodge College
I provide daily administrative and customer service support by answering phone class, emails, greeting guests, assisting full and part-time faculty members, staffs, and current students with general inquires and tasks. Through this role, I practice my effective and professional communication skills.
May 2019 - August 2019
I have managed Instagram account for Flyana, a start-up travel agency, and increased organic followers up to 50% by posting at least 4 contents a week. I supplied all captions and stories content, reached out to micro-influencers, and interacted with followers. I used Buffer for content management and communicated with the CEO and the marketing manager.
June 2019 - August 2019
For this nanotechnology start-up, I have created its Facebook page, LinkedIn page. and a website using WiX. I communicated with the CEO for the website content, and I have also proofread, designed, and helped format the pitch deck.
February 2018 - May 2018
I managed Instagram and Facebook for one of NativeFour's clients, Poke Me. I posted daily, supplied captions and stories on Instagram, and connected with followers. I also reached out to micro-influencers on Instagram and had them come in for sponsored posts with our free meal. I communicated with the content creators (the media team who took pictures and produced short ad videos) and Poke Me's manager.
Principles of Advertising
For my advertising project, I have re-branded E.L.F. Cosmetics by introducing a new collection of men's skincare and launched "Men Cares Too" campaign with a deeper message about promoting men's emotional wellness. After SWOT analysis, market and industry research, and market segmentation, I have developed campaign strategies, including: PR event, social media ads, commercial ad, and media flowchart.
In this class, I practiced writing PR pitches, photo shot list, FAM tour, and press kits for journalists, media, and social media influencers. I learned and familiarized myself with using Cision to create a relevant contact list.
Through this course, I learned about SEO, Google Analytics, and how to use different social media platforms for increasing impressions and conversion rate. I also earned my Google Ads Search Certification.
Membership & Leadership Experiences
Spring 2020 - Fall 2021
Kappa Kappa Gamma
I have been elected to serve in my sorority Kappa Kappa Gamma's executive council as an Education Chair for the 2020-2021 school year. I will be in charge of planning Founder's Day, Senior Send-Off, 3 Education meetings, and being the liaison between our seniors and abroad members.
Outside Philanthropy Chair,
Kappa Kappa Gamma
I was elected as my chapter's Outside Philanthropy Chair, in which I created volunteer opportunities for our members to be involved in. For example, I hosted a food drive to donate to Nana's Kidz program, in which our chapter donated 100+ canned foods. I also contributed a lot to other chapter's philanthropic events as well, by up to 40+ hours a semester.
I was selected as one of 160 Orientation Leaders from 300+ applicants after 2 rounds of interview, based on leadership, communication, organization, and collaborative skills. We received unpaid training for 12 hours/day for a week, and volunteered for the entire orientation week for more than 12+ hours/day. I led a group of 40 freshmen, facilitated group activities, and helped with any miscellaneous tasks throughout the week.
Pledge Class Social Chair,
Alpha Kappa Psi
I was a member of a professional business fraternity from Fall 2017 to Spring 2018. While I was pledging in Fall 2017, I served as our pledge class's social chair, in which I was in charge of hosting any social events. For example, I hosted a "beach bonfire" event with catered taco, games, and more.
What I Do
Adobe Premiere Pro
Microsoft Office Suite
Interests and Hobbies
Love singing, playing guitar and piano, and discovering new music
Interested in the beauty industry since middle school — skincare, makeup, fashion, etc.
I like to go to the gym, try workout classes, go on runs, and learn about nutrition
I have been to 18 countries so far — I love to explore new places and learn about different cultures